Recently, I have noticed that companies are tackling their consumer's issues, rather than avoiding or not responding to the questions. You may have seen the McDonald adverts that interview people on the street, and answering all questions posed to them. I think this is a bold move, especially with the risks involved. However, in saying this it also shows that companies like this are more "open" and have nothing to hide - bring back the transparency of their products or service. In relation to marketing, it confronts the issue of social risk head on. The link here: yourquestions.mcdonalds.com.au , allows anyone to ask a questions, and have it answered. This blogging/forum - if you say, is probably targeting the mass "myths" and "rumours" that have been formed around McDonald's for years. Undeniably, this is a bold move! I also saw Carefree ad using the same idea - targeting customer's fears in the advert to reassure potential custo...
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What are Infographics? Infographics are are a visual presentation of data. They can be used to summaries main points of information. With the use of social media, infographics have become very popular and useful in marketing. Infographics allow marketers to make a concise presentation, and even can be used to present your resume - with a difference! Free Sites to Develop Infographics There are a number of sites that can used to develop infographics for free, you do not have to be graphic designer, just follow the steps. Some include: Easel.y : this site has a couple of built in templates you can choose from and makes developing the infographic very engaging. Infogr.am : this site requires you to create an account before you can start to develop your infographic. Daytum : allows you to record data and present them in a number of ways. Venngage: allows you to create infographics and track user engagement. Need a competitive edge when applying for a...
I must say, throughout my days of listening to podcast and webinars, I have found Small Business Big Marketing's podcasts and advice really interesting and useful. Their topics and understanding of the business has really taught me how to approach SMEs at work and would highly recommend their content for any SME that is new to marketing. Here's the link to their site: http://smallbusinessbigmarketing.com/ .
Seasonal marketing refers to promoting your products and/or services that are only used for a specific period of time during the year. We all know the primary aim of marketing is be visible when people identify a need, for example, it is summer and you need a swimsuit. In saying that it would make sense for business to offer a sale and show their ranges during this period, rather than winter – all your marketing efforts need to reflect this; work your promotions around seasons to make the best of what you have to offer. If you offer a product or service that is aimed at a season, maybe you should work around these periods and learn from what your competitors are doing – it will take preparation and a keen eye on what will work best for you market, trying to obtain a sample of the market share becomes harder the later you enter a market, thus it is important to differentiate yourself from the competitors as much as possible.
Marketer's need to reduce risks in every industry. Whether it is online advertising or service marketing, these 6 perceived risks are always a factor when purchasing or using a service. Depending on which industry, some can be more than others, and some may have a lesser relevant. Marketer's all appreciate the relationship between price, benefits and quality; they all are a measurement of value. Once you identify what the risks are for your product or service, it is a good idea to try and reduce the implications of your risks. Functional Risks Functional risks relate to the performance of the product. Does your product or service deliver what it says it will? Honesty is the best policy! It's not just a saying- it actually will help you retain your customers and increase satisfaction. For example, you are dry cleaning service, even though you might Financial Risk Financial risks are monetary loss. In terms of perception, when you pay more, you expect m...
The Consumer Decision Process, or the 5 Stages of the Buyer's Decision Process is the cycle a consumer goes through when they purchase a product or service. The process has 5 main steps: Problem Recognition Information Search Evaluation & Selection Store Choice & Purchase Post Purchase Processes 1. Problem Recognition In this stage, a consumer realises they need a product or service to solve their problem. In psychology this can be separated between a need or want. This classification is based on your biological needs, for example; if you feel thirsty you need a drink. Whereas you need a car to drive around, but you want a Lexus due to the brand name and quality associated with it. 2. Information Search After a consumer has recognised they have an problem, they seek information on where they can find a solution to their problem. They can conduct an internal search , which means they use information from their ...