What’s E-mail Marketing? E-mail marketing is creating commercial messages about your business and sending them to a group of people using their email (Netregistry, 2012). It can be sent to a cold list or current customer database. The current customer database is known as opt-in e-mail advertising. This allows customers to add their email to receive marketing information about that business. In Australia, according to the Spam Act 2003, companies are required to have an opt-out option, that being an unsubscribe bottom to their online marketing. There are 2 types: Transactional E-mails: relate to a customer’s action with a company. E.g. e-mail receipts. Direct E-mails: Sending e-mails to advertise and promote offers. Advantages and Disadvantages of E-mail Marketing Advantages Disadvantages ROI can be tracked by companies Cheaper and faster. Customer more likel...