Marketing Blog

I stumbled by TED recently, and found the talks to be  very insightful and interesting. The topics of discussion range from Gender to Technology - basically A to Z. When you are the gym, or taking some time out, have look at the podcasts on TED!

What's Google AdWords?   AdWords is an advertising method provided on Google. The adverts, that being the ads you have created are placed on the top, bottom, and/or right had of your Google page; they are usually in a buff colour and are relate to a search result.  Every time you search something, this is known as a search query . Google brings up the adverts that relate closest to your search query. A lot of factors are taken into consideration before an advert is shown on the page. AdWords work on a cost-per-click (CPC) bases, this means that the advertiser does not pay unless if someone has clicked on your advertisement. The cost you pay heavily depends on how many advertisers are competing to appear, thus the CPC varies depending on your industry.  In 2011, it is estimated that 62% of Internet users have purchased a good or services online (Gregorio, 2011, par 5).  "Regardless what industry you are in, without being online, you are missing out on a great mark...

What’s E-mail Marketing?  E-mail marketing is creating commercial messages about your business and sending them to a group of people using their email (Netregistry, 2012). It can be sent to a cold list or current customer database. The current customer database is known as opt-in e-mail advertising. This allows customers to add their email to receive marketing information about that business. In Australia, according to the  Spam Act 2003,  companies are required to have an opt-out option, that being an unsubscribe bottom to their online marketing.  There are 2 types: Transactional E-mails:  relate to a customer’s action with a company. E.g. e-mail receipts.        Direct E-mails:  Sending e-mails to advertise and promote offers.        Advantages and Disadvantages of E-mail Marketing   Advantages Disadvantages   ROI can be tracked by companies Cheaper and faster. Customer more likel...