AdWords is An Effective Advertising Tool

What's Google AdWords?

 

AdWords is an advertising method provided on Google. The adverts, that being the ads you have created are placed on the top, bottom, and/or right had of your Google page; they are usually in a buff colour and are relate to a search result. 

Every time you search something, this is known as a search query. Google brings up the adverts that relate closest to your search query. A lot of factors are taken into consideration before an advert is shown on the page. AdWords work on a cost-per-click (CPC) bases, this means that the advertiser does not pay unless if someone has clicked on your advertisement. The cost you pay heavily depends on how many advertisers are competing to appear, thus the CPC varies depending on your industry. 

In 2011, it is estimated that 62% of Internet users have purchased a good or services online (Gregorio, 2011, par 5). 

"Regardless what industry you are in, without being online, you are missing out on a great market share". 

Many people say, Google is global, how can I, a local business advertise on the Internet? Simple. Google is global, however AdWords can be localised to as close as your shop.

The Benefits of Google AdWords

Regardless of whether you are a small, medium or large business, you can appear on Google, and benefit from it greatly.

1. Geo-targeting: whether you can service the whole world, to a just your suburb, AdWords can use radius targeting, which basically can encapsulate the suburbs that you can service.
2. Promotions: Having an understanding of the products and services you have, allows you to advertise and promote you most popular product. Depending on whether it is an e-commerce store or a service, different promotion tactics can be implemented. For example most e-commerce stores have free shipping, this increases the likelihood of someone purchasing from your online-shop. 
3. CPC System: the advertiser only pays for clicks, thus only potential leads that will most likely convert because they require your services and/or product. 
4. ROI is measured: Business are only interested on how much return they make on the amount they invest. Due to the way AdWords work, you can see whether or not Google AdWords has a return for your business, based on the sales and calls you are receiving.