What’s Re-branding? Re-branding is changing the name of your brand name from one name to another. Once your brand name is set to market, all your marketing effort, that being your promotional tools are set to have your customers familiarise yourself with the new brand in that industry. Pros to Re-branding Re-branding to fit society, for example customers have become more health conscience. McDonald's is working on re-branding their image by introducing healthier options. Changing your brand to fit a new company identity. For example Apple changed its name from Apple Computers to Apple Inc, and got rid of the colourful Apple logo. Cons of Re-branding Customer have developed an emotional attachment to your brand. For example Coke a Cola. In 1985, based on a focus group, Coke decides to change its name to New Coke. Any social scientist would know that a focus group does not have external validity, thus would have seen the major...