In Marketing and Commerce one rule that is emphasised, is being able to appreciate the differences between cultures. The problem most Westerns experience is ethnocentrism. Ethnocentrism is judging another culture with your own values. The problem is society is a social construct, and these values, mores, norms and rules we grow up with are not necessarily the same in another country, especially countries that have religion and the legal system intertwined. One important rule I learnt at University, was to account for culture. For example, respect their legislation, find out customs that they have and be tolerant of differences, and try and empathise as much as possible. At the end of the day, it’s important to study and adapt to the cultural norms, in particularly if your aim is to form a business relationship. For instance is Muslim countries being late to a meeting is accepted because time is "in Allah's way", thus we do not control it. Whereas punctuali...
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