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Targeting Customer's Questions in Advertising

Recently, I have noticed that companies are tackling their consumer's issues, rather than avoiding or not responding to the questions. You may have seen the McDonald adverts that interview people on the street, and answering all questions posed to them. I think this is a bold move, especially with the risks involved. However, in saying this it also shows that companies like this are more "open" and have nothing to hide - bring back the transparency of their products or service. In relation to marketing, it confronts the issue of social risk head on.

The link here: yourquestions.mcdonalds.com.au, allows anyone to ask a questions, and have it answered. This blogging/forum - if you say, is probably targeting the mass "myths" and "rumours" that have been formed around McDonald's for years. Undeniably, this is a bold move!
I also saw Carefree ad using the same  idea - targeting customer's fears in the advert to reassure potential customers. The TVC ad is perfect for  new and missed market share. If you are not familiar with this ad, please view the Youtube clip below.



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