Marketing Blog

What's Google AdWords?   AdWords is an advertising method provided on Google. The adverts, that being the ads you have created are placed on the top, bottom, and/or right had of your Google page; they are usually in a buff colour and are relate to a search result.  Every time you search something, this is known as a search query . Google brings up the adverts that relate closest to your search query. A lot of factors are taken into consideration before an advert is shown on the page. AdWords work on a cost-per-click (CPC) bases, this means that the advertiser does not pay unless if someone has clicked on your advertisement. The cost you pay heavily depends on how many advertisers are competing to appear, thus the CPC varies depending on your industry.  In 2011, it is estimated that 62% of Internet users have purchased a good or services online (Gregorio, 2011, par 5).  "Regardless what industry you are in, without being online, you are missing out on a great mark...

Some brands build such a brand leverage, that they become synonyms for what they are. Some times you hear people call for a brand rather than what the item actually is. This is very hard to achieve, but if achieved, your brand is positioned in a unique way- it becomes a generic term used in everyday conversation, it basically becomes its function.  In all, the product name is adopted into the language, especially in English. Once this happens, it is very hard to compete against a product like this. They will most likely have a significant amount of the market share.    Successful Brands that Become Synonyms for Generic Terms Kleenex : Have you ever heard someone say "pass me a Kleenex" rather than using the word 'tissue'? This is a classic example of how the brand Kleenex is used as its common term. When I was growing up, I thought Kleenex meant tissue, on later on understood it was a brand that produces tissues.       Jaccuzzi: for "Spas/hot tubs...