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6 Perceived Risks Marketer's Need to Reduce

Marketer's need to reduce risks in every industry. Whether it is online advertising or service marketing, these 6 perceived risks are always a factor when purchasing or using a service. Depending on which industry, some can be more than others, and some may have a lesser relevant. Marketer's all appreciate the relationship between price, benefits and quality; they all are a measurement of value.  Once you identify what the risks are for your product or service, it is a good idea to try and reduce the implications of your risks.  Functional Risks Functional risks relate to the performance of the product. Does your product or service deliver what it says it will? Honesty is the best policy! It's not just a saying- it actually will help you retain your customers and increase satisfaction. For example, you are dry cleaning service, even though you might Financial Risk Financial risks are monetary loss. In terms of perception, when you pay more, you expect m...
Recent posts

Barbie 'Leans In'

Barbie has created a new marketing campaign that 'Leans' In'! Want to see how Barbie, the once traditional doll, is now a modern feminist? Please follow the hyperlink to read the article.

What's the best Career Advice You've Ever Received?

' Career Advice I will Never Forget ' via #Linkedin. Feel free to comment and share.

Are you a Savvy Digital Marketer?

New blog article via #LinkedIn ' 15 Incredible Blogs for all Savvy Digital Marketers '. So guys, what blog do you read to keep up-to-date? Feel free to comment! Ashleigh

'Lean In' Like a Boss Featured in LinkedIn

Hey everyone, Recently I shared  'Lean In' Like a Boss on LinkedIn and so am proud to report that we have had over 1500 + views and over 200 likes - by no means is this ending! I have also set a hyperlink to the article for everyone to view and read the article. Feel free to comment and share your own experiences, regardless of your gender ;) Have a great day/night, Ashleigh

Targeting Customer's Questions in Advertising

Recently, I have noticed that companies are tackling their consumer's issues, rather than avoiding or not responding to the questions. You may have seen the McDonald adverts that interview people on the street, and answering all questions posed to them. I think this is a bold move, especially with the risks involved. However, in saying this it also shows that companies like this are more "open" and have nothing to hide - bring back the transparency of their products or service. In relation to marketing, it confronts the issue of social risk head on. The link here: yourquestions.mcdonalds.com.au , allows anyone to ask a questions, and have it answered. This blogging/forum - if you say, is probably targeting the mass "myths" and "rumours" that have been formed around McDonald's for years. Undeniably, this is a bold move! I also saw Carefree ad using the same  idea - targeting customer's fears in the advert to reassure potential custo...

T.E.D: Ideas Worth Spreading

I stumbled by TED recently, and found the talks to be  very insightful and interesting. The topics of discussion range from Gender to Technology - basically A to Z. When you are the gym, or taking some time out, have look at the podcasts on TED!

#Infographics - The New Way of Presenting Data in Marketing

What are Infographics? Infographics are are a visual presentation of data. They can be used to summaries main points of information. With the use of social media, infographics have become very popular and useful in marketing. Infographics allow marketers to make a concise presentation, and even can be used to present your resume - with a difference!    Free Sites to Develop Infographics There are a number of sites that can used to develop infographics for free, you do not have to be graphic designer, just follow the steps. Some include: Easel.y :   this site has a couple of built in templates you can choose from and makes developing the infographic very engaging.  Infogr.am : this site requires you to create an account before you can start to develop your infographic. Daytum : allows you to record data and present them in a number of ways. Venngage: allows you to create infographics and track user engagement. Need a competitive edge when applying for a...