Marketing Blog

Marketing to Children According to the theory of societal marketing,  need to meet the needs and wants of customer, but in a way that will improve their well- being. Unfortunately we do not live in a perfect world; and company's only create to invest in what will turns a profit, regardless of the target market.  Imagine growing up in a world with no Ronald McDonald, P addle Pop Lion and Freddo Frog?  According to some health organisations, these cartoons are luring children to unhealthy products. The article above discusses how there should be a federal ban on marketing direct to children (Gough, 20012).  It is undeniable that these cartoons, packaging and television time-slot have an effects on children wanting products that are deemed unhealthy. With the constant increase in computer games and technology, obesity and weight issues have been a global concern.  In 2007-2008, 25% ( National Health S...

What are CopyCat Brands?  Copycat brands imitate a brand that is in market, in terms of its appearance and packaging. It takes advantage of the 'original' brands reputation and marketing efforts (Horen & Pieters, 2012). Why Reinvent the Wheel?  When we think about copycat brands we usually associate low quality and cheaper price (ibid, 2012), and in most circumstances it is true. We all know that  Marketing as a discipline is mirrored with Psychology. I find copy -cat brands very interesting, for instance if we truly associated them with low quality, then why are Aldi and Walmart so successful? Well, that's thanks to psychology.  Think about that first time you walked down Aldi supermarket aisle. You saw many brands that were completely unfamiliar to you; but you associated them to brands that are advertised or used in Woolworth and Coles. This relationship is brought to how w...

'The Binge Drinking: How are we Going to Save out Youths?' entry has been written to explain the Australian culture of binge drinking. Unfortunately, in Australia, this culture is leading to alcohol fueled violence and hospitalisation. Overall, we need ways to stop this social issue. Please read and comment on the entry.

I have decided to start a blog to share my thoughts and ideas. I tend to have a lot of ideas and questions, and would like to share my perceptions about issues I read, think about, and/or see. Anyone born into an English speaking language, or has been involved in an English society, may have heard that philosophical question: "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Well, I don't want to be that tree in the forest that may or many not make a sound- I want to express my ideas and thoughts with whomever want to read and think about them. I may not know or see you; but I know that someone out there, has heard my view.